Advertising Agency: Ogilvy & Mather, Shanghai, China
Executive Creative Director: Nils Andersson
Creative Directors: Kenny Choo, Andrew Lok, Jacky Lung
Art Directors: Yang Xu, Neo Zhou, Shi Zhong, Kenny Choo, Nils Andersson
Copywriters: Kenny Choo, Duan Qing, Jacky Lung
Na série, o MacBook Pro da personagem Carrie Bradshaw é praticamente um coadjuvante de tanto que aparece, e no site sexandthecitymovie.com/macbook qualquer pessoa pode “fuçar” o computador da moça.
Funciona como um game online, e quem conseguir responder as perguntas feitas por Samantha, Miranda, Charlotte e Big concorre a um 1 poster oficial do filme e conteúdo exclusivo.
Prêmio bobinho (se ainda fosse o poster do “Homem de Ferro”), mas vale a visita para conferir a adequação da ação com o universo da série (e do filme).
Nice guerilla for Fiona Bennett, clothing & footwear in Germany.
Agency: Scholz & Friends, Berlin
Creative Director: Martin Pross
Photographer: Matthias Koslik
Advertising Agency: JWT, Paris, France
Executive Creative Directors: Andrea Stillacci, Pascal Manry
Art Director: Jerome Gonfond
Copywriter: Aaron Stillman
Agency: Santa Clara, São Paulo, Brazil
Creative Director: Fernando Campos
Art Director: Kika Botto
Copywriter: Mariana Borga
Photographer: Geison Genga
Mirrors replaced by cameras in shopping malls and business centers. Polaroid. Instant Images.
This stunt was for P-Mates a disposable, biodegradable product that makes it possible for women to pee standing up. To drive trial where the product was most needed (i.e. dirty public toilets), we reversed the men¹s and women¹s washroom signs at a local bar. Stepping into the washroom, women were met with signage on the floor, over the sink, the urinal and in the stall. With free P-Mate samples mounted on the signs and trial offer coupons printed on nearby toilet paper, it only took a few brave women to spark a chain reaction that spilled out of the washroom, onto the street and into neighboring bars.
Agency: Big House Communications, Vancouver, Canada
Associate Creative Director: Michael Bryden
Art Director: Mike Fiorentino
Copywriter: Chris Kostyal
Agency: PC&V Communications, Manila, Philippines
Executive Creative Director: Ariel Comia
Creative Directors: Dingdong Baes, Kat Gomez-Limchoc
Art Director: Dingdong Baes
Copywriter: Kat Gomez-Limchoc
In an effort to push Havaianas’ floral-print flip-flops, flower-bed installations were planted in locations where they were sold. They also served to remind people of Havaianas’ unique aesthetic of color, design, and the brand’s connection to nature and the outdoors.
Advertising Agency: BBDO, New York, United States of America
Chief Creative Officers: David Lubars, Bill Bruce
Creative Director: James Clunie
This ambient idea plays on the yellow safety line at above-the-ground MRT stations, wich tells people how far from the track they need to stand to be safe. A second yellow line was used to demonstrate that, with the bust-enhancing effects of Wonderbra, those who use the product need to be even farther back.
Advertising Agency: Euro RSCG, Singapore
Art Director: Wee Loi
Copywriter: Uma Rudd Chia
Advertising Agency: Grey, Toronto, Canada
Creative Director: Rick Kemp
Art Director: Nicole Ellerton
Copywriter: Nicole Ellerton
Producer: Full Serve Productions
Prop Builder: Swayze Props and Sets.
